Passive Viewer
Awareness Game
"The silent majority. They consume content for entertainment or ambient learning without a specific goal. Their engagement is fleeting."
Primary Goal
Consume content for entertainment, curiosity, or ambient learning without a specific goal.
Core Incentives
Humor & Memes
Awe & Wonder
Inspiration & Motivation
Satisfying Content
Human Stories & Drama
Quick Escapism
Ambient Learning
Trend Discovery
Content They Engage With
Memes & Humor
Visually Stunning Content
Inspirational Stories
Satisfying/ASMR Content
Human Drama & Narratives
Quick News/Updates
Typical Engagement Style
- Likes passively
- Rarely comments or shares
- Consumes content without deep interaction
Active Viewer
Conversion Game
"Goal-oriented consumers actively seeking solutions. They are willing to invest time (and potentially money) for the right answer."
Primary Goal
Actively seek solutions to a specific pain point or problem.
Core Incentives
Actionable 'How-To' Guides
Data-Backed Insights
Niche Expertise & Frameworks
Product/Service Reviews
Career/Skill Advancement
Time-Saving Hacks
Community & Access
ROI Case Studies
Content They Engage With
Tutorials & How-To Guides
In-depth Product Reviews
Data-driven Reports
Case Studies
Expert Q&As
Webinars & Workshops
Typical Engagement Style
- Asks clarifying questions
- Saves/bookmarks content for later
- Shares with commentary to their own network
Entertainment Creator
Awareness Game
"Masters of attention. Their primary goal is to maximize reach and virality, monetizing through advertising and broad-appeal brand deals."
Primary Goal
Maximize reach and virality to monetize through advertising and broad-appeal brand deals.
Core Incentives
Audience & Follower Growth
Content Amplification
Association with Trends
High-Status Collabs
Monetization Opportunities
Creative Validation
Unique Content Ideas
Access to Industry Events
Content They Engage With
Other Entertainment Creators
Trending Topics & Hashtags
Viral Content from any source
Audience comments on their own posts
Typical Engagement Style
- Collaborates for cross-promotion
- Jumps on trends quickly
- Engages with comments to boost algorithm performance
Education Creator
Conversion Game
"Niche experts and authority figures. They focus on building trust with a targeted audience to drive conversions for their products or services."
Primary Goal
Build authority and trust with a targeted audience to drive conversions for their products or services.
Core Incentives
Expertise Recognition
Qualified Lead Generation
Credibility by Association
Co-Branded Content
High-Quality Backlinks
Audience Research
Affiliate Sales
Testimonials & Social Proof
Content They Engage With
Questions from Active Viewers
Content from other experts in their niche
News and research relevant to their industry
Typical Engagement Style
- Answers questions authoritatively
- Provides detailed explanations
- Shares and adds value to other experts' content
Brand/Advertiser
Conversion Game
"Conversion-focused entities. They use social media as a channel for revenue, lead generation, and building a defensible brand."
Primary Goal
Drive revenue, generate qualified leads, and build a defensible brand.
Core Incentives
Direct Sales & Conversions
Targeted Lead Generation
Positive Brand Association
User-Generated Content
Market & Competitor Insights
Product Feedback
Recruitment
Cost-Effective Reach
Content They Engage With
Customer support questions
User-generated content featuring their products
Content from creators in their niche (for potential partnerships)
Typical Engagement Style
- Responds to customer issues
- Amplifies positive customer content
- Initiates conversations with potential creator partners