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The core framework that powers Social Pilot's AI analysis engine. Understand the game to build your winning strategy.
Social media isn't just a timeline; it's a complex, multiplayer game where every user is a player with specific goals and incentives. Most people fail because they don't understand the game they're in. We've decoded it for you. Our AI classifies every profile into one of five key "Player Roles" and determines which of the two primary "Games" they are playing.
This is the top-of-funnel game of maximizing reach, impressions, and virality. Players in this game are focused on capturing attention. Their goal is to be seen by as many people as possible.
This is the bottom-of-funnel game of driving specific actions—sales, sign-ups, partnerships. Players here are focused on building trust and demonstrating value to a targeted audience.
Each profile is classified into one of these roles based on their behavior, bio, and content.
"The silent majority. They consume content for entertainment or ambient learning without a specific goal. Their engagement is fleeting."
Consume content for entertainment, curiosity, or ambient learning without a specific goal.
"Goal-oriented consumers actively seeking solutions. They are willing to invest time (and potentially money) for the right answer."
Actively seek solutions to a specific pain point or problem.
"Masters of attention. Their primary goal is to maximize reach and virality, monetizing through advertising and broad-appeal brand deals."
Maximize reach and virality to monetize through advertising and broad-appeal brand deals.
"Niche experts and authority figures. They focus on building trust with a targeted audience to drive conversions for their products or services."
Build authority and trust with a targeted audience to drive conversions for their products or services.
"Conversion-focused entities. They use social media as a channel for revenue, lead generation, and building a defensible brand."
Drive revenue, generate qualified leads, and build a defensible brand.